May 30, 2019

Twenty years ago if a British cyclist had won a bronze medal, it would have been a cause for celebration, gold medals were virtually unseen, and the idea of a Tour De France win beyond our wildest dreams. In those days it is said that manufacturers were reluctant to se...

May 20, 2019

What is it that brilliant influencers do to get people on their side? Try adopting techniques from the world of sales to read client personalities, influence decisions and get more – and better – briefs

Thirty years ago Professor Robert Cialdini wrote the seminal work I...

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